Welcome to this first lesson in your e-course on how to use the power of the mind in your marketing.

I know you’ll find it interesting. But, more importantly, if you use just one or two of the tools we’ll share over the next few days, you’ll quickly see some positive changes in your business.

You’ll receive a new lesson every second day but let’s get stuck into the first one right away. The subject is a controversial one - dating and what it can teach us about marketing.

Most guys walk into the dating game with a weak mindset - and it’s the same in marketing.

They see women - especially beautiful women - as being ’superior’ to them. So they become nervous, tongue-tied and even scared whenever they think of approaching a beautiful woman.

This is due to a lack of preparation - mental as well as verbal. They never really have a plan of what they are supposed to do or say. And, if they do have some plan, they either don’t use it or they don’t really internalize it and make it part of who they are.

Deep down inside, they don’t believe in the plan, they don’t believe in their own abilities. They don’t believe they are deserving of the attention of a beautiful woman who - in their mind - is ‘out of their league’.

In other words, they don’t believe in the product they are selling. They lack self-confidence. That’s instant death!

Even the guys who have confidence to approach and talk to women without any problem are still handicapped - because they feel they have to prove to the woman that they are worthy of her attention.

They walk into the situation thinking that they have to trick the customer into believing how great the product is. When in reality they themselves don’t believe the product is all that great.

To be able to sell effectively, they should have enough confidence in the product to believe that they are doing the customer a huge favor by telling them about the product.

They should believe that it’s in the customer’s best interests to learn about the product - and that the product will improve the person’s life in some way.

Making this shift in your mindset can transform your selling ability.

This is also why the best copywriters completely step into the customers shoes mentally. They get inside the customer’s head. And from that place, they try to see how and why the product will transform their life. But it’s hard to convince anyone that your product is great if you can’t first convince yourself.

In the next lesson, we’ll cover some ways that you can get inside your customer’s head and find out what they are thinking.