Welcome to lesson 2 in your e-course on using the power of the mind in your marketing.

In the first lesson, we learned that the secret of seduction and successful marketing was to see the world from the other person’s viewpoint.

So, if you’re not able to convince people to buy from you, you just haven’t learned to view the world the way they do. You have not learned to see, hear and feel the world from your customer’s shoes.

And you have not learned to speak to them in the language that will make them want what you have.

That’s the absolute #1 reason why most marketers don’t make any money. You have to know your target market. You have to understand your customer … their pains, their struggles, their pleasures, their motivators.

Change that and your income can skyrocket immediately - almost overnight.

Here’s an easy way to do this.

Go to sites like amazon.com and barnesandnoble.com and read testimonials. That’s not a misprint - I did say ‘testimonials’!

Search for products that are similar to what you are selling - and read the testimonials that satisfied customers have submitted for those products.

Then use the words and phrases from those testimonials as ‘models’ to help you design your sales message, letters, ads and web pages. Use the style in which those customers talk and express themselves.

I can’t tell you how powerful this is. You’ll have to do it yourself to see the results!

It works like magic!

See the words from those real testimonials speak to the customers like nothing else can. The customers can immediately relate to others who speak their language and feel the way they do. It resonates with them.

Nothing will create a bond faster between you and your customer than learning to speak their language.

The more you study their words, the better you will become at writing compelling, captivating and ‘bond-creating’ sales letters that speak to customers in their own language.

This is a shortcut way to get you there.

That’s it for lesson 2. We change tack in the next one and discuss how you need to think if you want to achieve your business goals.