Marketing expert and copywriter Andrew Cavanagh has carved a niche highlighting the opportunities for offline businesses to profit from strategies used in the Internet marketing field.

His popular report Offline Gold for Online Marketers, which we reviewed in January, described how people with some knowledge of online marketing techniques - such as the importance of capturing contact details and building relationships - could make profit by sharing their expertise with people running offline businesses.

Free audio version

This week, he has released an audio version of the Offline Gold report, which is currently available free.

Many offline business are still struggling to tap into the full potential of online marketing - even although they may have expensive websites.

Offline Gold for Online Marketers is about showing people who understand the basics of online marketing how to use their expertise to help owners of offline businesses make their online strategies more profitable.

Profiting from a storefront

Following up that report, he recently published another: From Offline Store Front to Online Gold showing how businesses with a storefront can use promotion techniques to build long-term value by turning walk-past customers into long-term clients.

It includes many powerful strategies and even offers some techniques and example marketing materials to test.

The key is finding ways to generate interest from people passing so that they will provide email addresses that allow you to keep in touch with them.

Here are some of the topics included in this 45-page “Offline Store Front” report:

• Creating special offers that pull people in, such as:
  • Free reports.
  • Gift certificates.
  • Free samples.
  • Add-on gifts.
• Printing fliers that attract attention - for example using powerful headlines such as “Donald Trump’s 7 Secrets to Real Estate Investment - Ask Inside for Free Report”
• Developing a physical display that pulls in customers - making it look like there’s a big reason to go inside - when you only have a few seconds to grab their attention.
• Turning the email list you’ve created through these promotions into a steady income stream.
• Talking to prospective customers so that they want to come back - and here’s a clue: ‘Can I help you’ isn’t the answer!

The report includes examples of fliers and promotions that you can use.

Who is this report for?

The report could be useful for you if you run a business with a storefront and want to build relationships with more customers. You’ll also find it useful if you have clients in that category and want to find new ways to help them grow their businesses.

• Download the free Offline Gold for Online Marketers audio

• Purchase the Offline Storefront to Online Gold report