Marketing magician Dave Dee (yes he is an expert on both marketing and magic) suggests 9 secrets for making maximum profit in your business.

You can check out all 9 on his profit secrets blog but these are my favorite three, with my comments:

• Sell to people who have money: It’s surprising how many people try to make a living selling things that people in their target market don’t have the money to buy or the authority to order.
• Never try to sell more than one service at a time: Keep people focused on one solution. It can be fine to offer variations such as gold and silver levels or payment plans but don’t divert attention from the one solution you recommend.
• Don’t be creative. Model others and get rich: Of course, you need to be yourself and don’t just copy others. But don’t waste time striving for perfection or new ideas when someone else has already carved a profitable path to the success that you want.