MindPower Marketing Tips; November 2007
Word Count 541; Reading Time 2 minutes

This is Robert Greenshields with this month’s MindPower Marketing Tips.

In this issue:

• Persuasion: Why Odd is Better Than Even in Marketing
• Success: 9 Reasons Why People Fail
• Resource: Bonus Package for Kevin Hogan’s New Book on Selling

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Persuasive Marketing Tip: The Odd Thing About Even Numbers in Copy

For some reason, odd numbers are more effective than even ones in marketing copy and headlines.

For example, “The 5 energy stocks you must own now” is somehow more appealing than “The 6 energy stocks you must own now” - even though it offers less information.

And you almost never see a book titled “100 Ways to do X.” It’s more likely to be “101 Ways”.

One theory is that the even numbers have more balance and closure, while the odd numbers leave something hanging and are more interesting.

An exception is that the number 10 is very powerful e.g., “10 Tips for Better Writing” - perhaps it seems more authoritative.

According to the psychologist George Miller, the number 7 is particularly significant as it is the maximum number of “bits” of information the average human brain can handle at one time.

So you may find that odd numbers make a bigger impact in your marketing messages.

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Success Mindset Tip: 9 Reasons Why People Fail

As if to prove the above point, Napoleon Hill came up with a list of 9 reasons why people fail.

Here’s my favorite 5 from that list. (View all 9):

1. Lack of well-defined purpose in life. There is no hope of success for the person who does not have a central purpose or definite goal at which to aim.
2. Lack of self-discipline. Before you can control conditions, you must first control yourself. Self-mastery is the hardest job you will ever tackle.
3. Procrastination. Most of us go through life as failures, because we are waiting for the “time to be right” to start doing something worthwhile.
4. Lack of persistence. Most of us are good “starters” but poor “finishers” of everything we begin.
5. Over-caution. The person who takes no chances generally has to take whatever is left when others are through choosing.

Sign up here for 7 free Success Mindset Tips

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Top Resource Tip: Powerful New Strategies for Sales Success

Kevin Hogan - the best selling-author of The Psychology of Persuasion and The Science of Influence - has released a new book, Selling: Powerful New Strategies for Sales Success - and there’s a big amazon.com promotion for it today.

It’s a great book covering new territory, such as how to sell in groups, how to help people instantly get past “I need to think about it” and, as usual from Kevin, a ton of unique insights.

Kevin wants to reach #1 at amazon.com with this book but he can’t do that without your help. So he’s put together a great Thank You package to encourage you to buy today.

It includes gifts from 40 sponsors, including me. You probably won’t even get to them all, but the package could easily be worth around $1000 to you.

Pick up your copy today of Selling: Powerful New Strategies for Sales Success for less than $25. THEN forward your amazon receipt to selling@kevinhogan.com and they’ll send you a Thank You with your secret website location included.

That’s it for this month.

See you soon with more MindPower Marketing Tips.