If you know something about online marketing - and want to use that knowledge to make more money - then this month’s MindPower Marketing tip could be valuable for you.

If you keep up with the latest trends online, you may not realize that your expertise is way ahead of that of the average offline business owner.

Yet these business owners - like your local restaurants, retail outlets and small businesses - are desperate for advice on how to build their businesses online.

That demand, matched with your expertise, presents a huge opportunity for you.

Many offline businesses would love to harness the power of online marketing - but they either don’t know what to do or they are frustrated that their expensive, flashy websites are producing a poor return.

In his recent report, Offline Gold for Online Marketers, copywriter Andrew Cavanagh talked about the local restaurant where he celebrated New Years’ Day.

The restaurant was packed and could have been filled twice over with online bookings alone. Yet, only a few months earlier it had no internet presence at all.

Andrew had given the owner some tips on how to use online marketing and the results were fast and impressive.

How you can repeat that success
This story is easily repeated anywhere in the world and you don’t need to be an online guru to make it work.

You need to know the basics - such as what’s needed for a simple website, what search-engine optimization is and the process for collecting email addresses.

But it’s easy to build your expertise quickly - or outsource - in any areas where you feel that your knowledge is more limited.

For example, you could easily:

• Offer local businesses an online marketing “healthcheck” to identify what action is needed.
• Charge a consultancy fee for helping them get the best out of what they are doing.
• Charge ongoing fees for building and managing a website (even if you outsource most of the work).

The earning potential in this field is quite significant. The secret is knowing how to promote your expertise.

This could, for example, be an additional service for coaches and consultants to offer. Or, equally, it provides an avenue for people who work mainly online to build local contacts and make good money.

If it’s relevant to your business, you probably have all the knowledge you need already. You don’t need to purchase the report to get started but you may find it provides some useful tips on how to approach businesses and negotiate the right fees.

It’s definitely an idea which I’ve found worthwhile to pursue so I hope you find it helpful.

See you soon for another MindPower Marketing Tip.

Andrew’s report is currently available at www.mindpowermarketing.com/offlinegold

Check out my more detailed review of Offline Gold for more information