Following last week’s podcast on goal setting, where I explained a technique for improving your results by setting clear objectives, Tom Deeter of web2center asked me to talk about it more and to explain how people could use the technique specifically in social marketing to drive more traffic and attract more readers.Tom did a great interview and shared his own plan for using the technique to get the specific results he wants in his business.

It’s definitely worth listening to the interview, and reading his article, at the web2 center blog