Marketing expert and copywriter Andrew Cavanagh has carved a niche highlighting the opportunities for offline businesses to profit from strategies used in the Internet marketing field.

His popular report Offline Gold for Online Marketers, which we reviewed in January, described how people with some knowledge of online marketing techniques - such as the importance of capturing [...]

In Malcolm Gladwell’s excellent book Blink, he shows the ability - also well demonstrated in his hit book The Tipping Point - to pull together facts and data and to present them as an interesting story, while leading you towards a conclusion about what all these facts mean.
Blink, says Gladwell, is ‘a book about the [...]

With membership sites and social marketing (using sites like digg and facebook to promote your business) both being currently hot in the Internet marketing field, it’s not surprising to see the two topics being combined and membership sites springing up about social marketing.

I have to admit a healthy (but reducing) skepticism about both topics so [...]

Copywriter Andrew Cavanagh recently made a post on the Internet Marketing Warriors Forum which suddenly sparked off quite a big response.
Like many good ideas, the one he shared seems obvious afterwards. But perhaps his idea is so simple that most people would not think about it.

Share and Enjoy:
These icons link to social bookmarking sites where [...]

Here’s a great resource if you want to find out just what all that marketing jargon means.
http://www.marketingterms.com/

Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.