Is it really possible to have customers calling you — with no need for cold-calling, prospecting or hard-selling?

It’s a big claim but one that’s made by the new book Gravitational Marketing by Jimmy Vee and Travis Miller.
It outlines a system to help small businesses attract a steadily growing stream of customers.
It outlines ideas and [...]

Here are two great tips from author Dave Lakhani on how to make your communication and marketing more compelling and persuasive.

The first is to create a strong ‘persona’ that people will identify with and the second is to back it up with an emotional story.
Following these tips can enable you to build a clearer and [...]

In the last few days, I’ve seen totally conflicting advice from two Internet marketing experts on how to profit from the popularity of ’social marketing’.

Social marketing is about growing your business through user-driven websites like youtube, facebook and digg (plus hundreds more).
The first advice was to create 10 different user identities on about 20 different [...]

One way to use the concepts of Neuro-linguistic Programming and hypnosis in marketing is by helping your prospect or customer imagine life in the future using your product or service.

Part of your task is to make that as easy as possible by removing the risk for them. The way you do that is through some [...]

There is plenty scientific evidence to establish what techniques are the most effective in persuading someone.
The two best-known and best selling books in this category are Influence by Robert Cialdini and Psychology of Persuasion by Kevin Hogan.
Both authors are experts in the study of human behavior in this field and each has drawn up a [...]