By Robert Greenshields on May 1, 2008 in Persuasive Marketing | 4 Comments
If you want to make the most of your expertise, you have to make sure that your income does not depend on how many hours you work.
No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a time.
So, in order [...]
By Robert Greenshields on Apr 30, 2008 in Persuasive Marketing | 1 Comment
The reason many people fail to communicate their expertise effectively is that they hesitate to write.
Even although many studies show that public speaking is one of the most common fears among adults, the truth is that most people are also scared to commit their ideas and thoughts to writing. This is arguably much more damaging [...]
By Robert Greenshields on Apr 28, 2008 in Persuasive Marketing | 3 Comments
While it’s important to have the expert mindset, you’ll only make money from your expertise if it’s something people are willing to pay for.
So, while Step 1 of this series on More Profit from Your Expertise was about identifying areas where you have expertise, this one is about deciding which of those areas have the [...]
By Robert Greenshields on Apr 23, 2008 in Persuasive Marketing | 2 Comments
The biggest reason so many people fail to make the most of their expertise is that they don’t recognize the value of their own skills and knowledge.
Because nobody is responsible for appointing people as ‘experts’, most people don’t value their own expertise highly enough and fail to make the most of their potential.
It’s Not Just [...]
By Robert Greenshields on Apr 22, 2008 in Persuasive Marketing | 0 Comments
In today’s fast-changing world, your biggest asset is not what you have in the bank or whose details you have in your Rolodex.
Your marketing success will depend on your own expertise and how well you take advantage of it.
Whether you have professional knowledge as a global tax specialist or you’re passionate about a hobby [...]