I reviewed Andrew Cavanagh’s Offline Gold for Online Marketers earlier this year as a useful resource for people interested in using their knowledge of online marketing to help local offline businesses grow.
Andrew has just released a video where he talks about how one of his friends, a restaurant owner, used some simple search engine optimization [...]

Whatever business you are in, the fastest way to build your reputation and presence is by working together with other people.

If you are an independent professional or entrepreneur working on your own or with a small team, the biggest mistake you can make is to try doing everything yourself.
The more you can involve other people, [...]

The enthusiastic drive into online marketing means many people are neglecting the attractions and importance of promoting their businesses through traditional offline channels.

Because many online marketing techniques are low-cost or even no-cost, many people are steering clear of traditional offline marketing.
This is good news for the rest because in the days of online overload, many [...]

Once you’ve found the right way to package your expertise, the best way to quickly get access to the largest possible market is by using the Internet to promote and deliver it.
However increasing competition and the sheer volume of email promotions means that Internet marketing is no longer as easy as it was a few [...]

If you want to make the most of your expertise, you have to make sure that your income does not depend on how many hours you work.

No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a time.
So, in order [...]