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	<title>MindPower Marketing &#187; NLP and hypnosis</title>
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	<link>http://mindpowermarketing.com</link>
	<description>Persuasive Communication Skills and Tips</description>
	<pubDate>Wed, 06 Aug 2008 12:21:34 +0000</pubDate>
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	<language>en</language>
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		<copyright>&#xA9;MindPower Marketing </copyright>
		<managingEditor>support@mindpowermarketing.com (MindPower Marketing)</managingEditor>
		<webMaster>support@mindpowermarketing.com(MindPower Marketing)</webMaster>
		<category>Personal Development</category>
		<ttl>1440</ttl>
		<itunes:keywords>NLP, Hypnosis, Personal Development, Neuro-linguistic Programming, Self Growth, Marketing, Success Mindset</itunes:keywords>
		<itunes:subtitle>Persuasive Communication and Success Mindset Secrets</itunes:subtitle>
		<itunes:summary>NLP Hypnosis and Persuasive Communication</itunes:summary>
		<itunes:author>MindPower Marketing</itunes:author>
		<itunes:category text="Health">
  <itunes:category text="Self-Help"/>
</itunes:category>
<itunes:category text="Business"/>
<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
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		<itunes:owner>
			<itunes:name>MindPower Marketing</itunes:name>
			<itunes:email>support@mindpowermarketing.com</itunes:email>
		</itunes:owner>
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		<title>Using NLP, Metaprograms and Psychometrics to Increase Your Profits</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/using-nlp-metaprograms-and-psychometrics-to-increase-your-profits/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/using-nlp-metaprograms-and-psychometrics-to-increase-your-profits/#comments</comments>
		<pubDate>Fri, 02 May 2008 16:48:04 +0000</pubDate>
		<dc:creator>Robert Greenshields</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[Podcasts]]></category>

		<category><![CDATA[DiSC]]></category>

		<category><![CDATA[iWAM]]></category>

		<category><![CDATA[LAB Profile]]></category>

		<category><![CDATA[metaprograms]]></category>

		<category><![CDATA[Myers-Briggs]]></category>

		<category><![CDATA[Neuro-linguistic Programming]]></category>

		<category><![CDATA[NLP]]></category>

		<category><![CDATA[Words that Change Minds]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/nlp-and-hypnosis/using-nlp-metaprograms-and-psychometrics-to-increase-your-profits/</guid>
		<description><![CDATA[If you are a coach or consultant, a large part of your success in helping clients depends on how well you understand how people&#8217;s minds work.

The more you know about fields such as psychology and Neuro-linguistic Programming, the more effectively you can help businesses create more effective teams, make better recruitment decisions and improve their [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/using-nlp-metaprograms-and-psychometrics-to-increase-your-profits/feed/</wfw:commentRss>
			<enclosure url="http://mindpowermarketing.com/podpress_trac/feed/268/0/davidklaasen.mp3" length="14555520" type="audio/mpeg"/>
<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>If you are a coach or consultant, a large part of your success in helping clients depends on how well you understand how people's minds ...</itunes:subtitle>
		<itunes:summary>If you are a coach or consultant, a large part of your success in helping clients depends on how well you understand how people's minds work.

The more you know about fields such as psychology and Neuro-linguistic Programming, the more effectively you can help businesses create more effective teams, make better recruitment decisions and improve their communications.

The problem sometimes is that this ability is seen as a 'soft' skill that potential clients find hard to evaluate.

That's why many successful coaches and consultants have added some form of psychometric testing to their toolkit and this increases their potential earning power dramatically.

With science and technology developing at an unprecedented pace, it's perhaps surprising that the most commonly used systems of psychometric testing have been around for so long and are often based on even older concepts.
Some of the most influential work in this field was done by Carl Jung in the 1920s and his ideas remain dominant today.
The widely-used Myers-Briggs instrument, for example, was directly built on Jung's ideas for understanding and assessing personality. It originated in the 1940s and it has since been used by millions of people around the world.

Another popular system widely used in business is DiSC, which is based on the theories of Dr. William Marston from the book Emotions of Normal People, published in 1928. Inscape Publishing expanded on these theories to create a commercial system.

The name comes from the fact that it rates people according to their degrees of Dominance, Influence, Steadiness and Compliance.

As the most common psychometric tests are based on concepts from the early 20th Century, it's not surprising that there has been demand for something more up to date.

In recent years, fields like Neuro Linguistic Programming (NLP) and applied cognitive psychology have added a great deal of new insight to understanding the human mind ndash; and of course, much has changed in the world of work.
The NLP field has contributed to the debate in various ways, including the concept of Metaprograms.
Our metaprograms are deeply unconscious perception filters and they explain why two people think, act and communicate differently in the same situation.

One of the drawbacks with metaprograms is that there have been various views about issues such as exactly how many metaprogram patterns there are and it has proved difficult to measure them in a robust and scientific way.

One approach that has worked well is the Language and Behavior Profile, which was created by Rodger Bailey and popularized by Shelle Rose Charvet through her book Words that Change Minds.

However, the LAB Profile relies heavily on observing and listening to people answering a series of questions so the ability to use it on a large scale is limited.

I've recently come across one approach that seems to address the need to combine the depth of information available from metaprograms with more scientific validity and the ability to be used with large groups of people.

This tool is known as the inventory for Work Attitudes and Motivations or iWAM for short.

It was developed by Patrick Merlevede, a Belgian cognitive scientist and management consultant and author of 7 Steps to Emotional Intelligence.

It seeks to identify an individualrsquo;s preferences for work organization styles, primary areas of interest and motivations and attitudes at work, through the 48 primary metaprograms.

I found out more about iWAM, and how it can be used in business, from David Klaasen of UK consultancy Inspired Working.

David is running a seminar about iWAM in the UK to explain to coaches and consultants how they can benefit from using this approach in their businesses.

One of the key benefits is that it focuses on results in a specific context and at a set moment in time so is ideal as a before/after test for the effectiveness of a change program, for example.

D...</itunes:summary>
		<itunes:keywords>NLP,,Hypnosis,,Personal,Development,,Neuro-linguistic,Programming,,Self,Growth,,Marketing,,Success,Mindset</itunes:keywords>
		<itunes:author>MindPower Marketing</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<item>
		<title>NLP Nodcasts that can put you to profitable sleep&#8230;</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-nodcasts-that-can-put-you-to-profitable-sleep/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-nodcasts-that-can-put-you-to-profitable-sleep/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 18:32:46 +0000</pubDate>
		<dc:creator>Robert Greenshields</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[Greg Laws]]></category>

		<category><![CDATA[Neuro-linguistic Programming]]></category>

		<category><![CDATA[NLP]]></category>

		<category><![CDATA[Nodcasts]]></category>

		<category><![CDATA[Travelodge]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/nlp-and-hypnosis/nlp-nodcasts-that-can-put-you-to-profitable-sleep/</guid>
		<description><![CDATA[Being interested both in the development of Internet technology and in the power of the mind, I was fascinated to learn that hotel chain Travelodge in the UK has invented a new way of helping people sleep better.

They&#8217;ve combined the popularity of iPods with the power of Neuro-linguistic Programming (NLP) and come up with what [...]]]></description>
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		</item>
		<item>
		<title>NLP in Business: How To Build Rapport in Published Communication</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-how-to-build-rapport-in-published-communication/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-how-to-build-rapport-in-published-communication/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 14:57:59 +0000</pubDate>
		<dc:creator>Robert Greenshields</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[Communications]]></category>

		<category><![CDATA[Neuro-linguistic Programming]]></category>

		<category><![CDATA[NLP]]></category>

		<category><![CDATA[Rapport]]></category>

		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-how-to-build-rapport-in-published-communication/</guid>
		<description><![CDATA[In any type of communication, you want to quickly create a situation where your audience trusts you and feels comfortable with you.

 This is known in Neuro-linguistic Programming as rapport and, once you have it with someone, it is much easier to persuade them to your point of view.
In a live situation, as we discussed [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-how-to-build-rapport-in-published-communication/feed/</wfw:commentRss>
		</item>
		<item>
		<title>NLP in Business: Achieving Trust By Building Rapport</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-achieving-trust-by-building-rapport/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-achieving-trust-by-building-rapport/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 20:01:51 +0000</pubDate>
		<dc:creator>Robert Greenshields</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Neuro-linguistic Programming]]></category>

		<category><![CDATA[NLP. Rapport]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-achieving-trust-by-building-rapport/</guid>
		<description><![CDATA[As part of our series on using Neuro-linguistic Programming (NLP) in Business, this article looks at how building rapport can help you get better results from your communication and marketing.
Rapport exists when there is a comfortable feeling of confidence and trust between two or more people.
Where there is strong rapport, people understand each other more [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-in-business-achieving-trust-by-building-rapport/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Hypnosis and How to Use It to Change Behavior</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/hypnosis-and-how-to-use-it-to-change-behavior/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/hypnosis-and-how-to-use-it-to-change-behavior/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 07:34:25 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[behavior change]]></category>

		<category><![CDATA[coaching]]></category>

		<category><![CDATA[hypnosis]]></category>

		<category><![CDATA[personal development]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/general/hypnosis-and-how-to-use-it-to-change-behavior/</guid>
		<description><![CDATA[It might not be a far fetched statement to say that hypnosis is one of the most misunderstood and possibly misused techniques in today&#8217;s self-help arena.
It has been shrouded in a mystique that has served to make hypnosis seem superstitious and just another type of ineffective snake oil. But if used correctly, hypnosis can be [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/hypnosis-and-how-to-use-it-to-change-behavior/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why You Should Consider Using an NLP Coach</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/why-you-should-consider-using-an-nlp-coach/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/why-you-should-consider-using-an-nlp-coach/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 17:36:08 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[coaching]]></category>

		<category><![CDATA[personal development]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/general/why-you-should-consider-using-an-nlp-coach/</guid>
		<description><![CDATA[So the concepts behind NLP (Neuro Linguistic Programming) sound interesting to you and you&#8217;re wondering where to get started with implementing such strategies.
You will probably face the question as to whether it might be beneficial to your life and business to hire an NLP coach. Each year there are thousands of people who benefit from [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/why-you-should-consider-using-an-nlp-coach/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Hypnosis - Debunking the Myths</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/hypnosis-debunking-the-myths/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/hypnosis-debunking-the-myths/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 08:15:55 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[hypnosis]]></category>

		<category><![CDATA[NLP]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/general/hypnosis-debunking-the-myths/</guid>
		<description><![CDATA[Have you ever been to a fair and watched a hypnosis presentation? Or perhaps you&#8217;ve seen one on television. You know the type, where someone crows every time they hear a particular word or some other nonsense.
This sort of presentation has diminished the potential usefulness of hypnosis, reducing it to merely a form of entertainment [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/hypnosis-debunking-the-myths/feed/</wfw:commentRss>
		</item>
		<item>
		<title>NLP: What&#8217;s it all about?</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-whats-it-all-about/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-whats-it-all-about/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 06:03:52 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[coaching]]></category>

		<category><![CDATA[personal development]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/general/nlp-whats-it-all-about/</guid>
		<description><![CDATA[If you&#8217;ve been anywhere near an individual or group of people who focuses on self-help or self-improvement topics, you&#8217;ve probably heard three little initials bantered around like their meaning was common knowledge.
NLP is one of the buzz words of the better-yourself mega industries of today, and its techniques have been applied to everything from dieting [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-whats-it-all-about/feed/</wfw:commentRss>
		</item>
		<item>
		<title>NLP Techniques and How to Use Them in Business</title>
		<link>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-techniques-and-how-to-use-them-in-business/</link>
		<comments>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-techniques-and-how-to-use-them-in-business/#comments</comments>
		<pubDate>Sun, 30 Dec 2007 22:36:06 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
		
		<category><![CDATA[NLP and hypnosis]]></category>

		<category><![CDATA[coaching]]></category>

		<category><![CDATA[personal development]]></category>

		<guid isPermaLink="false">http://mindpowermarketing.com/general/nlp-techniques-and-how-to-use-them-in-business/</guid>
		<description><![CDATA[NLP is becoming a familiar buzz word among forward-looking business, self-help and self-improvement circles. But what exactly is NLP and how can it help me? This article will cover the basic precept of NLP techniques and provide an example of how they can be used to change the perceptions keeping you from achieving your full [...]]]></description>
		<wfw:commentRss>http://mindpowermarketing.com/nlp-and-hypnosis/nlp-techniques-and-how-to-use-them-in-business/feed/</wfw:commentRss>
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