This is the final part of our series on applying the science of persuasion to your business. Today’s first tip is one of the most valuable secrets in marketing.
Tip 5: Give People a Reason to Act Now
Getting customers and prospects to make a purchase decision is usually a challenge. But the science, backed by [...]

The ability to be persuasive is one of the most powerful skills in business - and it’s easy to master if you follow the science.
In the last issue of MindPower Marketing, we covered two ways you could apply scientifically-proven persuasion techniques to your business. Here we look at two more.
Tip 3: Associate Yourself with Things [...]

There are two very good things about persuasion.
Firstly, improving your persuasion skills will make your business more profitable. Secondly, you can easily improve your skills by following the scientific research which proves what kind of persuasion works.
There are several steps that business owners can take to persuade customers and prospects to buy more from them. [...]

If you really want to achieve the success you are capable of in your business, this one concept could help.
As management guru Peter Drucker said: when a company succeeds, it’s because of a ‘mono-maniac on a mission’. In other words, the person at the top knows EXACTLY what they want to achieve [...]

Well I know some people like cold showers. But when I found myself recently standing under a blast of icy cold water in a hotel in London, England I was not happy.
So I turned the ‘C’ tap down as far as it would go and turned the other up higher and expected the water to [...]