If you want to get your message across to anybody - whether in writing or in person - there are two things you must bear in mind.

The first is that you are totally responsible for how the other person understands what you say.
Secondly you should concentrate on what people DO in response to your message [...]

It can be frustrating and costly when things don’t go the way you want them to.

Because, when you set out to do something, there’s no guarantee that the result you’ll get is the result that you want.
However, you will always get a result or outcome of some kind.
So, when you’re not getting the response that [...]

Although most of us have goals and dreams, why do so few people succeed in achieving what they really want?

The problem for many is that, when they set a big objective, they can be put off by the scale of the task.
But as the Chinese philosopher Confucius said:
‘A journey of a thousand miles begins with [...]

Getting people to pay attention to your marketing messages is hard enough without having the added distraction of recession clouding most people’s thoughts.

But if you can get noticed, your chances of success in business are much higher.
And getting your business noticed is the focus of Tony Rubleski’s new book Mind Capture: “How You Can Stand [...]

If you want to communicate convincingly and persuasively with anyone, there’s one step you must always take.

You need to accept that other people see the world differently from you. When you accept that, you will be ready to see it ‘through their eyes’ and get your message across more effectively.
Most people are ineffective in communication [...]